By: Janine Serio
Wow, I CAN’T EVEN; I mean, 100 BLOG POSTS…is it okay that I use the “what a milestone” pun? Ha! Is that just as corny as showcasing my recent purchase of carrots for the Easter bunny’s arrival tomorrow because I am still waiting to receive my 10 carat diamond? EXPENSIVE champagne taste on a MODERATELY priced budget! 🙂
Seriously, though, I wanted today’s post to mark something really special (and, yes, a 10 carat diamond is the symbol of “100;” go figure – so #fit4janine). By definition, 100 means “unconquerable” and “enduring.” Talk about fitting! These are 2 words that have, definitely, defined my personal journey over the last 18 months BUT, more specifically, also symbolize the evolution of the past, present, and future of the 2 Health Nuts online brand.
If you had asked me last January (2016) the life I wanted to bring to the online space – and this is the exact answer I gave my business coach – I wanted to be the “go-to” for fitness, fat-loss, and mindset. I wanted to create and showcase under 30 minute workouts that were doable, but intense, and gave women the confidence to lift heavy weights, get time back on their side, and start seeing the results they had been wanting to see for all of these years!
I wanted to coach on behavioral change and how to unlock one’s own, personal nutrition plan through means of investigating, finding “solutions to the struggles,” and not have food being viewed as the “enemy” (especially carbohydrates)!
I wanted to help coach women on their lifestyle journey; taking them from a place of “all or nothing” and “black and white,” to one that emphasizes moderation, consistency, and letting go of the perfectionist mindset.
Don’t get me wrong, I am still passionate about ALL of these BUT, as time went on, I started to feel that enthusiasm dissipate. I started to feel that every time I logged on to Facebook, Instagram, or another social media channel, I was seeing the SAME THING being showcased.
“Hop on my Facebook LIVE video today as I give you the 3 BEST FOODS to eat for fat loss.”
ANOTHER video of someone at the gym showing the proper way to do a lunge, or a squat, or a push-up variation.
A sweaty selfie post-workout and, now, this is what I am eating!
Listen, there is, ABSOLUTELY, nothing wrong with this. Probably I view it a little differently because it’s not super authentic to me. I get that this is what people want to see (and like to see) but I am not solely convinced this is the way it has to be. No one is reinventing the health and wellness wheel by any means; it’s about finding your niche and putting your own spin on it. Yes, I have been told MANY TIMES that in order to build a “successful,” online brand, and build trust within your “Inner Circle,” you need to be putting yourself out there ALL THE TIME.
Again, I get it, but I also know that I don’t have to be showing up in your news feed with my “top 10 fat loss foods” or “do THIS workout to sculpt beautiful shoulders.” I, also, came to the conclusion – with the help of others too – that I didn’t need to follow someone else’s rules on how to build a, successful online business…even if this means feeling the “pain of disconnect” and working through the emotions of “missing out” and “omgosh, I am so far behind!”
Just like making a lifestyle change, the same goes for the online space – YOU HAVE FOREVER TO FIGURE IT OUT! There is no ONE WAY to do this! Yes, it was extremely beneficial to have a framework, the guidance, and hone in on getting SUPER CONSISTENT with content but now it is about taking it one step further.
Now, it is about doing it MY WAY!
With 100 BLOG POSTS under my belt – some a little heavier than others – it’s time for the world to see the NEW me. Oh, I am still a work in progress, and have a lot more to work through in my own, personal process, but it’s time for the next step, both personally and professionally.
Okay, okay, I know I have been saying this for a WHILE, especially if you are part of the 2 Health Nuts “Inner Circle” (make sure to get on the list if you have not already subscribed), but, over the next few weeks, you are going to see a complete re-branding. This has been a long time coming but it is happening at a pivotal time in my life!
Thank you for being my support system over these last 100 BLOG POSTS (I still can’t believe it)! Looking forward to sharing my upcoming journey with you, and the next “100!” The future is BRIGHT, don’t you think? <3
P.S. I will let you know when the REAL 10 carat arrives! 😉
P.S.S. Do you have a really good carrot recipe you wouldn’t mind sharing?