I Had To Hear It for the “1001” Time!

By: Janine Serio


This past weekend, I had the opportunity to attend our business coach, Jill Coleman’s, 2-Day Business Retreat in beautiful Asheville, NC. If you have never been, I highly recommend a visit! Although I was only there for less than 48 hours, I will, definitely, be making a trip back! 🙂 If you want to see some pics from my trip, check out the 2 Health Nuts INSTAGRAM feed! 

I will be honest, I was a little apprehensive about attending, and had even thought about not going at the last minute. While I feel like I am the furthest person you will ever meet from being all “woo woo,” I do know there was a reason WHY my heart (and gut) told me to keep my travel as planned.

You know what that say, you may read (or be told) something 1000 times and it’s not until “1001” that it ACTUALLY clicks. On Day 1 of the retreat, Jill presented on the topic of personal branding, and what is needed to deliver IT at a high level. 

Beyond sharing your expertise, communicating your message, being extremely vulnerable, and prolific AS F$%#, it comes down to MINDSET.

“Building an online business will bring you face to face with all of your fears, insecurities, and limiting beliefs” {Jill Coleman}. 

THIS, right here, is why I was so hesitant about attending…and it was clearer than ever. 

My mindset was not in check.

The past few weeks – and months – have been spent creating and developing new programs & products for the 2 Health Nuts online brand, all while trying to stay focused, consistent, and juggling other work to compensate. In the process, I have felt tired, drained, overwhelmed, and deeply frustrated when things were not “going as planned.”

Listening to her presentation, I had an “ah-ha” moment. Jill described 2 types of failure expectations:

  1. The person who thinks things should ALWAYS be great and, when a road block occurs, they totally crumble.
  2. The person who knows there are going to be ebbs and flows, and has learned to become resilient. 

I was, definitely, resonating with scenario #1…

For so long, I have been attaching my emotions with the outcomes of what is happening in the 2 Health Nuts business. This is EXACT opposite of what  a success and growth mindset is all about, and the exact opposite of how I coach and educate clients.

Why is it so EASY for me to coach individuals on allowing their failures to be viewed as feedback, yet, I find myself constantly questioning EVERY SINGLE setback I have?

“What are people going to think if our latest program does not sell?”

“What if I mess up and I don’t deliver what is promised?”

“Will I be ridiculed or not be taken seriously anymore?”

Let’s be real, a mindset shift is not going to happen overnight BUT committing yourself to a daily practice of trusting yourself and your process IS something you can do on the immediate. 

So, what were my biggest takeaways from the weekend, and what I have committed to putting into my mindset practice moving forward?

  • I need to keep telling myself, everyday, that I have strategies and solutions to help people.
  • I have stories that clients – and future clients – can follow and resonate with. No one is in this alone!
  • I am doing a HUGE disservice by NOT sharing my message, thoughts, beliefs, etc., because I have a fear of how it will be perceived.  
  • What is the WORST thing that could happen IF something does not go as planned?
  • I need to trust in myself, trust in the process, and trust in the PERFECT client-coach relationship.
  • TAKE THE EMOTION OUT OF IT (it’s not personal)!

Hold me to these! I, promise, to let you know how MY PROCESS is rolling!


If you liked THIS, you will love the weekly emails we send out to our email subscribers. Chock full of high-quality content, insight, and personal journey’s in the areas of fitness, nutrition, and mindset, don’t miss out —> GET ON THE LIST!

Leave a Reply